Brief
MC360 is a collaborative project led by ARTE CONCERT, SOURDOREILLE and FCINQ which stages 12 rappers during a freestyle captured using the 360° technique.
After designing the graphic design for the 360° movie “La Colonie de vacances”, ARTE CONCERT & SOURDOREILLE asked FCINQ to think and design the graphic identity and post-production of the project.
How to visually dress the different artistic performances, maintain the user’s attention and enhance the 360° experience?
They made it
Lot of people have been working on this project, here is our part of people working on it.
-
Guillaume Sola -
Kevin Ronceray -
Josué Pichot -
Charlotte Graff -
Priscillien Gac
Results
12 rappers
12 freestyles
12 graphic universes
Idea
FCINQ brought his expert eye during the freestyle shooting and his post-production approaches in order to propose :
- Adapted and dynamic turning techniques
- The development of a different motion animation for each rapper
- Increased control of 360° production
Motion/Workflow
After developing together different graphic styles and animation principles, 3 motions designers created a universe specific to each artist.
This allowed us to give a distinct high definition atmosphere (or universe) for each rapper without ever losing the overall unity of the project thanks to a shared library of effects and graphic assets.
Parternship
A unique experience realized with the participation of DJ Weedim, Gérard Baste, Davodka, Chilla, La Potence, Guizmo, Jarod, Imany, Still Fresh, Cheu-B, 6rano, Brav & Butter Bullets
