Brief
To mark the 100th Tour de France, ASO decide to overhaul their site.
As the third sporting event in the world, the site attracts thousands of visitors daily from across the world who need be effectively guided to content that interests them.
How can we improve the user experience and maintain the site throughout the year while modernising it?
The new Tour de France website is fantastic! Check it out www.letour.fr (via @letour) #TDF12 @stevej82 Advertising Manager by day ...
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot -
Stéphane Villareal
Results
100 000 000 page views
13-minute visits
x4 average visiting time
Idea
We decided to overhaul the site in its entirety – a more functional site with a design that meets the expectations of web user’s and those of the team of journalists that administer the site.
UI / UX / Design
The site was looking old and a good face lift wouldn’t have done it any harm at all. We incorporated a more current design and a clearer visual hierarchy with the aim of bringing real modernity to the site.
After having analysed all of the site’s available content, we streamlined and optimised the way to browse it, then drastically reduced the number of pages in order to create a more direct route to accurate information.
We also found solutions to maintain the site when the Tour de France is not on. Outside of this busy time, the redesigned architecture serves as a backdrop for other races organised by ASO like the Paris-Nice race, the tour of Oman and the Spanish Vuelta.
