Brief
Participating in sport is becoming increasingly important in the daily lives of the French. To assist sports people in their quest for well-being, the pharmaceutical laboratory Biocodex created the first range of food supplements adapted to individual needs.
How do we get the general public to know about a product, already used by professionals, and give them an image that meets the target audience’s expectations?
Merci @Stimium pour ce cadeau que j'ai hâte de tester pdt ma prepa au @parismarathon #stimium #teamStimium @quentinmonmert Passionné de course à pieds
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot -
Michael Noiville
Idea
We created a strong, inspiring brand image for amateur sports people. In order to do this, we put their idols in our campaigns and created a proximity through using expressions specific to their lives.
We ensured brand image consistency by coming up with:
- a product name, a corporate identity, logos, packaging
- a distinct and well-designed internet site
- publications of press releases
- photo shoots of brand ambassadors Luc Abalo and Pauline Ferrand-Prévot
In order to guarantee yet more consistency across the formats for 2016/2017, our decisions had to demonstrate a variety across of the rest of the range.
Design
Our creation was inspired by the codes and the energy of sport but also the seriousness and the longevity of this French pharmaceutical laboratory.
We placed an emphasis being consistent between different devices we created in order to set up and establish a whole brand world still unknown by consumers.
This is how the STIMUM range was born – be prepared to achieve your goals!
