Brief
Ecofolio is an ecological organisation with an aim to widen the recycling of paper using a simple message, “Sort your paper, they will be recycled.” The ecological organisation wanted to attract the attention of the grand public through explaining what they do.
How can we present the paper cycle in a playful and educational way?
C'est l'histoire d'un coup de foudre entre un annonceur et une agence couronné de succès FWA SOTD @EliseLadouce our client
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot -
Jérémy Petrequin -
Michael Noiville
Results
1 500 000 views on Youtube
Idea
We chose to focus the device around three characters with which everyone can easy identify with: a little girl with her school books, a thirty something city dweller with their drawings and a craftsman with his paperwork.
We were focused on demonstrating that paper recycled at one house could become the newspaper at another – an overview of a circular economy.
Drone attack
Content
We created a web-documentary type project using real life characters. Our choice of optical system allowed us to create a familiarity and a privileged feeling between the user and the device.
To illustrate the industrial cycle of paper, we created a video retracing the steps thereof in a sorting factory. We used drones to shoot previously unseen footage and in order to better understand the steps of recycling.
Social
When designing the device, we anticipated the content strategy was going to social networks and therefore we did shots of additional maps during the shoots.
The teaser videos which were shot and then publicised had an excellent commitment rate of beyond 10%.
