Brief
FCINQ was commissioned by Cap Digital to redesign the site for the new edition of the Futur.e.s 2019 festival.
The challenges of this consultation: create a tone and graphic elements adapted to a professional audience as well as to students and researchers. Then, centralize all festival communications in one place while simplifying the user journey. Finally, optimize the SEO ranking of the site to ensure maximum visits to the site.
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Eloïse Gaboriau -
Gwendoline Gendron -
Jérémy Petrequin -
Quentin Boutonnet -
Quentin Sautour
Design
In order to design a unique and efficient site for Futur.e.s., it was important that the creations reflect the ambitions and values of modernity, innovation and expertise of the festival. FCINQ has developed a fun animation on the home-page to create a first new experience and make you want to continue the visit on the site. Also, the UX and the graphic elements have highlighted access to the ticket office so that the shopping tunnel is as simple and immediate as possible in terms of user experience.
Code
The architectural work of the site was an important prerequisite to reduce the menu to the essentials and better guide users by responding more easily to their needs. We also used WordPress to develop the festival site. This digital showcase has been thought out responsively, and the back-office of our CMS allows Futur.e.s to directly manage the content, the tree structure, SEO…
