Brief
Fcinq worked on the redesign of the Haribo online store. The main challenge was to have a more emotional and inspiring approach in line with marketing and the ecosystem deployed on social networks.
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Charlotte Graff -
Edouard Ollivier -
Eloïse Gaboriau -
Alejandra Fernández Ramos
UX
Haribo chose to go with the Salesforces solution. We worked in design on the key templates in order to adapt the solution to the needs of consumers and brands. The simplified addition to the shopping cart, easier navigation within the different packaging, filtering in line with research and consumer concerns, etc., all of these features that were initiated and discussed during workshops between the different parties project stakeholders.
UI/Artistic Direction
We have developed a more identity-based approach with a round and childish typography. A very particular work was carried out on all the iconography declined around the two mascots and the iconic candies. The set reflects Haribo DNA, colorful and fun, while keeping a clear UI for a streamlined shopping journey.
