Brief
La Banque Postale is extending its services to young workers and offering them quite a few new services dedicated to them.
How can we attract young people to La Banque Postale and show them their services?
La folle journée de julien ou comment vendre des services bancaires version trop cool! À voir jusqu’au bout #web #concept @sergegrenier
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Gwendoline Gendron
Awards
Idea / Strategy
Using an interactive film in the style of ‘you-play-the-hero’ books, we presented all the services that La Banque Postale has to offer young people.
The users decides what adventures our hero, Julien, will go on next.
At the end of the experience, the fun activity meant that the target audience were up-to-date on all of the possible services that La Banque Postale offer.
Moteur... Action !
Code
With permanent use of video, particular attention had to be paid to the management of resources and optimising files.
The download times were very successful, given the number of videos there were to load.
So that we could be flexible with the content of the site, all the site’s screenwriting was kept in one sole XML file.
For an even more immersive experience, users could invite their own friends to be part of the story using Facebook Connect.
