Brief
Legrand, a world leader in products and systems for electrical installations and information networks, has asked FCINQ to launch its latest innovation: a new range of smart switches and power outlets.
How to position Legrand in the market for smart-home products and target consumers so they influence installers to choose Legrand products (B2C2B)?
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Kevin Ronceray -
Michael Noiville -
Josué Pichot -
Quentin Sautour
Strategy & Idea
By placing the product at the center of users’ daily lives, FCINQ imagines a space with 360° communication: a smart home simply.
The concept is for an ensemble film that is authentic and modern, almost a sequence-shot. It will highlight key moments of product use, with special attention given to transitions which underline the flow and the connected characteristic of the product.
Direction
The world of cinema, already a feature of previous Legrand campaigns, is taken to the next level for the new Céliane™ with Netatmo collection, positioning it as a love brand at the very center of its users’ lives.
