Brief
Parcours, a player in the Long Term Rental market, has been supporting companies in their need for mobility for almost 30 years. The company asked FCINQ to redesign its website to make it easier for customers to rent their 20,000 vehicles.
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Jérémy Petrequin -
Quentin Boutonnet -
Stéphane Villareal -
Guillaume Sola
SEO
The main challenge of this redesign was to optimize the SEO ranking of the new platform. Accompanied by our partner AWE, we have created an intuitive site for users but also by search engines. Thus, they can easily find and index all of the pages, or nearly 15,000 pages since our intervention!
Code
This project mixes 2 sources of data in a WordPress back-end: the “simple” pages, managed from the back-office, and more than 20,000 vehicle files imported each month into the WordPress database from the Parcours CRM. According to the principle of progressive enhancement, we started by creating a site that can be fully used without Javascript to allow optimal indexing by search engines. The development team then gradually added interactivity with this same language system. We also used APIs to directly connect the site to Parcours CRM and process customer requests.
