Brief
RATP has appointed the corporate digital agency, Human to Human, to create their metro.paris site to mark the .paris domain coming into force. There was to be a ceremony whereby the President of the RATP group would have to speak and present the projects.
How can we liven up this speech in an intelligent way and by echoing the content of the metro.paris content?
They made it
Lot of people have been working on this project, here is our part of people working on it.
-
Josué Pichot
Idea
We decided to depict what goes through the heads of people when staring into space on the metro across three videos.
Content
We used iterations of three people who represent the types of people who use the Parisian transport system. Over the course of the day, whilst lost in their thoughts, they remember things that they have been able to discover thanks to the services of metro.paris.
Through emphasising these three profiles, we have been able to demonstrate different ways to use the site and its capacity to meet the needs of its users.
