Brief
One of the world leaders in technology for the aeronautic, military, space, security and transport industries wanted to create a new internet site to increase their online visibility.
How can we redesign the Thales group’s site by adding a more accessible feel for each of its target groups?
They made it
Lot of people have been working on this project, here is our part of people working on it.
-
Jérémy Petrequin -
Eloïse Gaboriau -
Stéphane Villareal -
Gwendoline Gendron
Idea / Strategy
We chose to develop different pathways and axis within the same site to make it inspiring, human and reassuring.
We also adapted Thales’ new digital communication charter through introducing a user-focused approach incorporating responsive web design.
UX / Design
The site’s tree was constructed to enhance the visitor’s experience when browsing the site’s content.
Our initial thinking and concept to offer internet users an accessible and comprehensive approach was in order to capture their attention and to meet their browsing objectives.
The Thales group’s graphic approach is based on web standards, adapted to different media forms, to different languages, alphabets and devices.
