Brief
Establishing a digital relay for the release of every new album to get web users talking is quite an obligation. Nevertheless, the classic, artist site is slightly outdated.
How can we get people to commit, encourage word of mouth communication and shares on social networks?
Superbe navigation, on plonge dans l'ambiance du film. Résultat garantie, hâte de voir le film ! minibulle
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Sébastien Ayxandri -
Josué Pichot -
Gwendoline Gendron -
Michael Noiville
Results
20 crafted websites
Idea
The best option is to extend the world of the artists onto platforms that are genuinely similar to them featuring customised digital activations.
Examples
Here are some examples that we were able to develop for additional Universal Music labels:
- Sharing memories, reminiscing on time gone by and to echo the Michael Miro song (Mercury).
- Instagram sun challenges for Superbus’ album ‘Sunset’ (Polydor).
- A trailer revealing the track list of Cascadeur’s (Mercury) first album through constellations.
- An interactive timeline to show Enrico Macias’ career spanning fifty years (AZ).
- A Google Map following –M-‘s (Barclay) tour on a day to day basis.
We also set up other, more classic sites for Nolwenn Leroy, Chimène Badi, Garou, Jenifer, Elodie Frégé, the Grande Sophie, Arielle Dombasle or even Julian Perretta.
