Brief
Via their “My Warner Second Screen” mobile application, Warner is giving the possibility to receive additional information while watching a film on BluRay or DVD.
Comment informer le grand public du lancement du nouveau service et l’expliquer facilement ?
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot
Idea
We produced a short educational video simply presenting the long list of benefits of having the new Warner application.
Motion
A fun tutorial video, demonstrating the user benefits of the “Second Screen” mobile application and the numerous gifts at stake from the MyWarner loyalty program.
The video, which is included in all DVDs and BluRays, uses a voice-over meaning we didn’t have to fill the screen with too much explanatory text.
The motion just highlights the application itself and the synchronization between the multiple devices and screens of the user.
