Brief
For its 2016 Creators’ French campaign, YOUTUBE has chosen Sananas (Fashion & Beauty), EppColine (Well Being Natural & DIY) and HervéCuisine (cooking recipes) to promote the platform’s quality and diversity of contents. These 3 flagship Creators will embody the Youtube spirit and the power of the platform through a 360 ° BtoCtoB campaign.
Thank you very much! Great stuff! Each time i need a good antistress food, I follow your instructions. It's amazing. It really works! Andrei Pavlov
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Michael Noiville -
Quentin Sautour -
Josué Pichot -
Charlotte Graff
Strategy & Big Idea
FCINQ creates, designs and produces a series of more than 30 films highlighting the Creators’ influence on their fans, and the unprecedented character of their channel.
These creations are conceived in a contextualized way in order to offer the viewer a hyper-personalized experience and relevant contents according to the device, the place or the time of viewing. So many possibilities offered by YouTube’s programming and targeting.
Content and display
Commercials on desktop, mobile, unpublished gifs and mini-videos on display, bumper’s ads, 4×3, press announcements, dressing of subway’s corridors , ….
The 360 ° YouTube Creators campaign looks like the Youtube platform. It’s about quality contents, affinity and personalization.
