Brief
Yves Rocher create a new benchmark: the Serum Végétal.
This product is the result of the brand’s repositioning regarding assimilation of plant actives for the skin.
How can we highlight the work of Yves Rocher R&D department and transform the complex issue into a simple message for a web user?
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Stéphane Villareal -
Kevin Ronceray
Idea / Strategy
We used scrolltelling to explain the importance of plant actives in modern cosmetics.
To ensure consistency across formats, we spread the concept across a media plan. Thereby ensuring a daily presence amongst the target audience in store and online.
Content
We set up an educational scrolltelling and an advert based on the topic of plants, scientific research, skin’s assimilation retracing the R&D journey of what benefits the skin.
