Brief
To mark the Louvre’s temporary Ancient Egypt exhibition, channel Arte broadcasted a 52 minute long TV documentary called “The scribes in Ancient Egypt”. The site was intended to be a compliment to the program of events without giving too much of the content away.
How can we introduce the documentary and make people want to go and see the exhibition?
J’ai regardé cela dans mon hôtel (...) et j’étais très fière de ce beau travail. Merci aux équipes et à vous tous. Direction de la production culturelle au Musée du Louvre
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot -
Gwendoline Gendron -
Stéphane Villareal
Results
+10 000 visitors
Idea
We decided the key to understanding the documentary better was to use a fun way to further knowledge on the topic.
Design
With an hour of available content, the challenge was to offer a viewing adapted to any schedule so that people could have a quick overview or broaden their knowledge of the subjects covered.
So we therefore separated our story into chapters and gave web users the option to scroll through the story in sections separated like the folds of an accordion. Web users could then take as long or as short as they liked on the topic depending on their level of interest.
While watching the video, additional content appeared and was shelved in a library allowing for a further reading on the topic.
We used the shape of necropolis doors as gateways to our other sections as a nod to the experts of Ancient Egypt.
Content
With the help of an author, we created original content exclusively for web users using footage from TV documentaries and available photos of the rooms at the Louvre.
This content bridged the gap between the exhibition and the TV documentary.
A large part of the video’s content was produced through working with photos and in particular bringing to life those that provide necessary explanations in understanding the work of the scribes.
