Brief
France’s favourite brand, Yves Rocher, advertise a new product – The Soin Energisant Elixir 7.9.
How can we encourage women to try the new product in store?
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Josué Pichot
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Michael Noiville
Idea / Motion Design
We thought up a digital, interactive shopping experience presenting the different products from the Elixir 7.9 range and inviting women to come and discover the product in-store via huge screens which permanently display images of products from the new range.